What is SEO? Think of it as the matchmaker of the web world. It matches site owners with the right section of audience and vice-versa. SEO optimizes a website not just for search engines, but for people. After all, that is what search engines aim to reward. SEO is a crucial step for your business, because at the end of the day, it is the efficiency of your marketing that generates revenue and success for your business. A large number of companies make the mistake of not giving due attention to this area and reel under the impression that users will come to their site automatically. Sadly, that is not going to happen if you do not market your product the right way. Marketing calls the shots in every sphere. We make sure to align creativity and information in a way that leaves enough leeway for our marketing team to work its magic.
SEO is broadly categorized into On-Page and Off-Page optimization.
On- Page Optimization: On-Page optimization is done on the website. On-Page optimization techniques are used to improve the content and structure of a website. A website with a good structure is easily indexed by search engines, and it also adds to its credibility.
Off-Page Optimization: Off-Page optimization is more focused on digital marketing of a website over internet. This includes strategies for increasing link popularity and page rank. Off-Page optimization is a continuous process which can help a business in staying a step ahead of the competition.